How Kylie Jenner Used Lipstick and Instagram to Become the Youngest Self-Made Billionaire in the World

How Kylie Jenner Used Lipstick and Instagram to Become the Youngest Self-Made Billionaire in the World

How Kylie Jenner Used Lipstick and Instagram to Become the Youngest Self-Made Billionaire in the World

Kylie Jenner caught the briefest of breaks from theJordyn Woods news cyclethis week whenForbes formally named herthe youngest self-made billionaire ever.

Jenner is no stranger to making historyorheadlines. A prominent member of the uber-famous Kardashian clan andonetime ownerof the most-liked Instagram photo in history, 21-year-old Kylie Jenner is a straight-up businesswoman. Her ever-expanding makeup company, Kylie Cosmetics, is valued at $900 million and its largely responsible for her new ten-figure title.

For years, Jenner has combined her social media savvy with her stardom to promote lipsticks, eyeshadows, and more to her 175 million followers. Theyre not the only ones paying attention. Kylie Jenner is so influential and powerful that a single tweet she posted last year complaining about Snapchat led its stockto tank.

She and rapper Travis Scott live in a$13.4 million mansion. Even their 1-year-old, Stormi, is rich:She hasa diamond necklace and a miniature Lamborghini.

Heres everything we know about Kylie Jenners money.

Kylie Jenner is, alongside people like George Lucas and Oprah Winfrey, one of thetop five wealthiest celebritiesin the U.S.Forbessays she passed $1 billion net worth mark thanks to her 100% ownership of Kylie Cosmetics and the cash shes recently pulled in from itsforayinto Ulta stores.

But the terms of Kylie Jenners self-made status are constantly under scrutiny.

Shes the daughter of Olympian Caitlyn Jenner and manager Kris Jenner, who was previously married to lawyer Robert Kardashian, which makes her part of the Kardashian family. They collectively star in the reality showKeeping Up With the Kardashians, which is in its 16th season. The Kardashians network is huge, wide-ranging and undoubtedly gave Jenners career a boost.

Forbeshas been criticized in the past for not fully acknowledging Jenners advantage. Writer Roxane Gaytweeted last yearthat Jenners success is commendable, but it comes by virtue of her privilege. In a Tuesday tweet, coylyremindedits followers that self-made means having succeeded in life unaided.

In response to the outcry,Forbeswrote last yearthat as long as someone doesnt inherit a business or money, she is labeled self-made. But the magazine did concede that the term is very broad and does not adequately reflect how far some people have come and, relatively speaking, how much easier others have had it.

Teen Vogueonce put Jenner and her sister Kendall Jenner on the cover with the label Kardashians in Training. And indeed, Kylie Jennerscareerdoes follow the same lines as her siblings.

When starting out, she modeled and leveraged her name for cash,earning $100,000in 2011 for a partnership with the nail polish brand OPI. In 2013, she and her sisterlaunchedthe Kendall and Kylie clothing line at PacSun. Jenner has since picked up sponsorships withGilletteBeatsPuma and Adidas.

But Kylie Jenners net worth is mostly built upon Kylie Cosmetics, which began about four years ago.According toForbes, Jenner who was already known for her (somewhat engineered) pout invested $250,000 to make 15,000 $29 lip kits. She then advertised them on social media ahead of the release date. When the Kylie Lip Kits finally went live, they sold out in minutes.

That sort of popularity is standard with Jenner. In 2016, when she debuted a nail polish line with Superdrug, the companysold eight bottles per second.

I feel like everything I do, my hair color, my makeup, I always start these huge trends, and I dont even realize what Im capable of, Jennertold TIMEin 2015.

Kylie Cosmetics now sells bronzer, highlighter, lip gloss, blush, eyeliner and more. Kylie Jenners shop operates throughShopifyand outsources production. It came to the brick-and-mortar makeup franchise Ulta over the holidays, leading Kylie Cosmetics to earn about $360 million in revenue in 2018.

Jenners Instagram is also a big moneymaker. She earnsa rumored$1 million for every ad (recent posts include spon con for Sugarbearhairvitaminsand Teamidetox teas).

Wondering which Kardashian girl boss has the most money? Kylie Jenners net worth is the highestof the bunch,but her siblings certainly arent hard-pressed for cash.

Kim Kardashian West, at 38, has her ownbeauty lineKKW and a wildly popular (but now-defunct) mobile game. Kim is worthan estimated$350 million. (Her husband, rapper Kanye West, is worth $250 million,according to Celebrity Net Worth.)

Then theres Khlo, a 34-year-old whosedenim brandonce made $1 million in one day. Thanks to that, her appearances onKeeping Up With the Kardashianspinoffs and her $250,000Instagram ads, Khlo has anet worthof $40 million.

Kourtney, who at age 39 is the oldest Kardashian sister, is close behind Khlo with anet worthof $35 million.

Kendall, 23, has a net worth of $30 million. That may soon change, given that her $22 million salary made her thehighest-paid model of 2018,but shes still far from catching up to Kylie Jenner.

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