Christy Somos, with files from the Associated Press

Last Updated Monday, April 22, 2019 1:09PM EDT

Three of the four children of Danish billionaire Anders Holch Povlsen died in the Sri Lanka bombing attack, according to local media reports.

The family was reportedly visiting the country over the Easter holiday. The names of the children have not been released at this time.

Holch Povlsen is one of Denmarks richest men, being the owner of the clothing chain Bestseller and the biggest single shareholder in online clothing retailer ASOS. He is also the largest private landowner in the U.K., according to theTimes newspaper.

A Bestseller spokesman confirmed the reports to Danish broadcaster TV2 Monday and asked for privacy for the family, stating they have no further comments.

The Danish foreign ministry confirmed that three Danish citizens were killed in the Sri Lankan attacks.

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In this Aug. 21, 2017 file photo, Bestseller CEO Anders Holch Povlsen speaks during an event in Aarhus, Denmark. (Bo Amstrup/Ritzau Scanpix via AP, File)

The flag is seen at half-mast at Danish billionaire and owner of fashion business Bestseller Anders Holch Povelsens home south of Aarhus, Denmark, Monday, April 22. 2019. (Ernst van Norde / Ritzau Scanpix via AP)

In this May 27, 2018 file photo, Bestseller CEO Anders Holch Povlsen and his wife Anne Holch Povlsen arrive for the 50th birthday celebrations for Denmarks Crown Prince Frederik in Royal Arena in Copenhagen, Denmark. (Olufson Jonas/Ritzau Scanpix via AP, File)

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